LOGISTICS Essay Example | Topics and Well Written Essays - 2500 words

LOGISTICS - Essay Example In addition to the basic forwarding operations, BLC is specialized in customs clearance, packing, warehousing, and transportation of all incoming and outgoing, air and sea shipments, as well as household goods and personal effects. The company’s objective has always been to satisfy the needs of all customers by offering a personalized transport service for any volume of goods and any destination. BLC has a Quality Policy as well a well publicized Mission Statement. For developing and delivering business excellence the company has obtained ISO 9001:2000 certifications in pursuance of providing "best-in-class" service via a quality management system. The company was awarded ISO 9001:2000 certification in 2004. As part of the Quality Policy, BLC regularly monitors customer satisfaction as one of the measurements of performance. It also monitors information relating to customer perception as to whether we met their expectations. BLC business has much to do with organizing and synergizing transportation and warehousing, so its supply chain structure is similar to its competitors with concentration on physical distribution. The red line represents material flow; the blue line represents information flow. While apparently the business model of BCL is sound and it appears to be well managed, its performance lacks behind its competition and certainly does not achieve its goals for it was for which it was founded over a decade ago. It is just another mediocre company, despite its obtaining the ISO 9001:2000 certification. It has high aims but has fallen short in results. To date its annualized growth is just 10% while the industry average is about 13%. The best in class companies are however achieving an annualized growth rate of 25%. The problem areas of BLC can be enumerated as under. 1. BLC lacks in warehousing. Its current warehouses are small and not well organized. It moves the frozen cargo