Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essays

Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essays Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essay Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essay Abstract. Introduction – Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add, Air Asia succeed through the company’s effective and efficient operational. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011, it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable transformation of the airline. Kuala Lumpur International Airport serves as the main hub for Low Cost Carrier Terminal in Malaysia. By the year 2005, Air Asia has operates in 6 countries worldwide which serves more than 5millions customer. Until today, the company is currently operating in 25 countries which provide domestic and international flight. In this assignment, we are going to discuss regarding the information system and technology implemented by Air Asia which make the company become so successful, the current and future business alignment strategy and business operation of Air Asia. History – Air Asia Establishment AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd for the token sum of one ringgit (about $USD0. 26 at the time) with USD$11 million (RM40 million) worth of debts. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US$0. 7). Second hub In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. Expansion abroad On August 2006, AirAsia took over Malaysia Airliness Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand, the routes were subsequently returned to MASwings a year later citing commercial reasons. AirAsias CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. [9] In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indochina, Indonesia, Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by end-2007. Route expansion On 27 September 2008, have on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed.

10 Steps to Becoming a Professional Genealogist

10 Steps to Becoming a Professional Genealogist Do you think that the genealogical profession is one that you will enjoy?  Follow these simple steps to see if you have the necessary skill, experience, and expertise to offer your services to others on a fee basis. Includes tips on becoming a certified or accredited genealogist. Difficulty: N/A Time Required: Varies How to Become a Professional Genealogist Read and follow the code of ethics of the Association of Professional Genealogists and the Board for Certification of Genealogists.  Even if you belong to neither organization, this lets clients know you are serious about work quality and ethicsConsider your experience. A genealogist must be familiar with the various types of genealogical records available and know where to access them, as well as know how to analyze and interpret evidence. If you are unsure about your qualifications, enlist the services of a professional genealogist to critique your work and offer guidance.Consider your writing skills.  You must be knowledgeable of the proper format for source citations and have good grammar and writing skills in order to communicate your findings to clients. Practice your writing constantly. Once you have it polished, submit an article or case study for possible publication in a local genealogical society newsletter/journal or other genealogical publication.Join the Association of Professional Genealogists.  This society exists not only for practicing genealogists, but also for people who desire to further their skills.  They offer ongoing professional development in the skills needed to run a successful genealogy business. Educate yourself by taking genealogy classes, attending seminars and workshops, and reading genealogical magazines,  journals, and books.  No matter how much you know, there is always more to learn.Volunteer with a local genealogical society, library or group.  This will keep you in touch with a network of fellow genealogists, and help to further develop your skills. If you have the time, start or join a transcribing or indexing project for additional practice at reading genealogical documents.Make a list of your goals as a professional genealogist.  Think about what types of research interests you, the access you have to necessary resources and the profitability of doing research as a business. What do you want to do? Professional genealogists dont all do client research - some are authors, editors, teachers, heir searchers, bookstore owners, adoption specialists and other related fields.Develop your business skills.  You cannot run a successful business without knowing ab out accounting, taxes, advertising, licenses, billing and time management. Get a copy of Professional Genealogy: A Manual for Researchers, Writers, Editors, Lecturers, and Librarians. This book is the bible for genealogy professionals and those who want to become professional. It offers advice and instruction on everything from abstracting to setting up a business.Consider applying for certification or accreditation. The Board for Certification of Genealogists (BCG) grants certification in research, as well as in two teaching categories, and the International Commission for the Accreditation of Professional Genealogists (ICAPGen) offers accreditation in specific geographical areas. Even if you decide not to become certified or accredited, the guidelines offered by these testing programs will help you to objectively evaluate your genealogical skills. Tips: Practice your research skills every chance you get.  Visit courthouses, libraries, archives, etc. and explore the records. Get as much experience as you can before working for others.Dont stop researching your own family history.  It is most likely the reason you fell in love with genealogy in the first place and will continue to provide inspiration and enjoyment.

Mockingbirds and Flies Essay Example | Topics and Well Written Essays - 500 words

Mockingbirds and Flies - Essay Example The Lord of the Flies name comes from the sow's head and the countless flies buzzing about it, which soon move from the sow's head to swarm around the head of Simon as the Lord of the Flies tells him, "I'm a part of you" (Golding 164). In fact, it is a part of all the boys, who are losing their links with civilization and are all turning savage and evil together and forgetting about civilization. Lee's regional novel deals with universal themes of tolerance, courage, compassion, and justice. In it, the songs of innocents - nave and pure as mockingbirds - are forever silenced by the bitter knowledge of corrupt human nature. The title of To Kill a Mockingbird has very little literal connection to the plot, but it carries a great deal of symbolic weight in the book. In this story of innocents destroyed by evil, the mockingbird represents innocence.Like hunters who kill mockingbirds for sport, people kill innocence, or other people who are innocent, without thinking about what they are doing. Atticus stands firm in his defense of innocence and urges his

Should Prisoners get Free College Education Essay

Should Prisoners get Free College Education - Essay Example However, many prisoners are enjoying free college education, along with other social amenities. This is considered as giving the inmates too many privileges. Prisoners should not be made so comfortable that they forget the core reason of them being in prison. They should work to earn a living just like everyone else (Salsbury 1). A free college education is a privilege they should not be entitled to because many other people who are not in prison are not entitled to free college education. This essay will argue about the negative side of offering college education to prisoners (Chaneles 1). Tax payers’ money is used to finance the convict education and other services they receive. This is unfair to the innocent citizen because the money paid as tax should be used to improve the tax payers’ life. The value of college education is the achievement of skills that position the student to an appropriate work force. This implies that a criminal who gets free college education in prison, once released, is highly likely to find a good job. This will be unfair to the thousands of good citizens who are out there and cannot get jobs (Salsbury 1). Free college education should not be offered to criminals as a remedy of committing crime. By choosing to commit a crime, they forfeited their opportunities and freedom. The criminals should pay for their choices to violate the rights of citizens and breaking the law (Harlow 1). Free college education is a privilege to most inmates which they do not take seriously. This is because they are not aware of the costs involved. This is not fair to citizens who work hard to get it. Another point to note is that one cannot simply go to college because they want to. They must earn their admission unlike inmates who only make a choice (Chaneles 14). The professors and instructors employed at prisons find time out of their schedule to lecture the inmates at an additional cost. The criminals may use the knowledge they get to cau se more harm than good. Giving them an education and more skills will make them professional criminals if they choose not to change their ways of life. Giving criminals serving a life sentence and death sentence free education is a waste of resources. They will not be able to use the knowledge they gain since they are confined in jail for the rest of their life time. These resources could have been used to educate other deserving citizens (Salsbury 1). Giving second time criminals a chance to free college education is over-leniency, having been given a second opportunity to better their lives and make things right but they fail to do so. This is being unfair to good citizens who have to finance their own college education. The inmates should be molded and prepared to fit in the real outside world. They should learn to work hard to earn their own recognition. Even though prisons are rehabilitation centers, punishment should not be comprised. Educational backgrounds of the prisoners v ary a lot (Salsbury 1). They differ in age, religion, and culture, hence standard classroom teaching will prove difficult. This is an additional stress to the lecturers as they will have to give special attention and time to some students. Educating prisoners serving long time sentences does not guarantee productivity and a more prosperous life. Mostly their productive years end up being wasted in jail. Many victim rights groups view educating criminals as

Public School Essay Example for Free

Public School Essay The Perfect Public School will be established with the vision to provide the quality education to the students of the Fateh Muhammad Jatoi and to enable them to compete at the national and international level. To achieve this vision the school will have the very well experienced and well groomed faculty that will provide the education on modern lines that will inculcate the students as well as their parents for the betterment of their children career development. The quality education that provide in our school is at low price as compared to our major competitors Beacon house, Frobels, roots and City school etc. The Perfect school is developed in order to facilitate the Pakistanis to get education as good and excellent as the students in Perfect school Pakistan. The Perfect school is located in Pakistan and is well renowned in all over the world for its Excellency in education field. Students from far flung countries go there with the aim to study and to get benefit from their quality education system. The Perfect school of Pakistan is also ranked among the top ten schools of the world. Moreover the Sindhi students also go abroad to study in this school and they score quite well as compared to other fellow students. The only difficulty that the Pakistani students face while going abroad is that they have to pay a huge sum of money for visa and passport requirements. The Perfect public school is going to be established to provide quality education as did other schools of Pakistan. The Perfect public school will be affiliated with the B. I. S. E Sukkur. The educational industry that provide these types of services includes the competitors like beacon house, Frobels, Roots and City school. These institutions are established with the purpose of providing the quality education but initially they have done their job quite well in providing excellent education, and with the passage of time they start diverting from their core mission of providing quality education. Now their focus shifts to provide the luxurious environments to the students and not to provide the quality education. The students living in the luxurious environments are used to enjoy the beauties or luxuries of life and are not willing to hard work, normally student involves in other activities which lead them to depression and illegal works. The Perfect staff is well trained to guide the student about their career development. The Perfect school is one of the prestigious students and established in the capital of Pakistan in F-10 Islamabad. The reason behind choosing this location that is capital of Pakistan is that we can get attention to the people. Secondly the people living in that part are very well aware of the educational needs and they fully know the importance of good education. Thirdly there are a reasonable number of foreigners living and they want to get their children to get a quality education. Fourthly there are mostly living the elite class of people in Islamabad and our business is mostly targeted to the elite class. The Perfect public school comprises of an elegant building, three grounds for outdoor sports activities of the students and one sports complex for indoor activities like table tennis, badminton, squash etc. The school will consist of almost 5-7 class rooms, 1 staff room and one principal office. The class rooms will be very well decorated and well furnished. The male and female staff will be hired for better education. As principal, I will regularly visit the classes, our progress towards implementing the strategies within the Business Plan, as well as the achievement of milestones and targets. Our values Success for every student. Diversity Ideal Customer The ideal customer for the Perfect Public Schools foreign language programs falls into one of two categories. The first is a middle class working person who feels the need to learn a foreign language either for a pressing work-related need, a desire to have more options in career, or a wish to travel to a foreign country and enjoy the experience more. These individuals, however, feel they cannot afford one-on-one tutoring, but are too social to be able to be content with a book, online program, or software to learn the language. They desire a classroom experience both as a structured approach to force them to make a commitment to the language learning and as a means to have extensive social interaction through the process. Market Description Perfect Public School targets customers with the following characteristics: 05 to 15 years of age Locals Male and Female Situation Analysis The Perfect Public School will be in the first year of business as a start-up operation. The School believes that the market demand for their services will be great and are convinced that a cohesive marketing strategy is required for The School. Market Summary The Perfect Public School possesses good information regarding their market and the target segments that they wish to serve. The School will leverage this information to better understand who is served, their specific needs, and how The School can better serve them. Market Needs The Perfect Public School will provide the education with a source of knowledge. This market need is important as many parents’ are faced with the dilemma of using their limited income on education. Pricing: The Perfect Public Schools fees will be noticeably better than local schools. Market Trends The market trend for schools reinforces consolidation. Market Growth In 2012, the global educational system/industry as a whole was 897 Million industry. The education system is forecasted to continue its record growth. Pakistani society in particular has become increasingly reliant on education. This conclusion seems to be fairly intuitive as many individuals have a vested interest in living longer and more educated. SWOT Analysis The following SWOT analysis captures the key strength and weaknesses within  the area, and describes the opportunities and threats facing The Perfect Public School. Strengths †¢A unique, current business-environment-appropriate business model. †¢Excellent staff who are highly trained and very competent. †¢Games. Weaknesses †¢The lack of visibility and brand equity of a start-up business. †¢Lack of true experience. †¢Government intervention/regulation into education is possible. Opportunities †¢Outside pressure on students. †¢The constant growth of the number of students taking education. †¢Newly formed alliances of school systems. Threats. †¢The entry into the market by an established school. †¢Some event that cripples education. Competition Competition takes many different forms in the education industry. †¢Chain of schools: These are private national chains such as City School. Keys to Success The keys to success are: Male and female students. Low overhead and operating costs. Normal prices and services. Financial Objectives A double digit growth rate for the first three years. Reduce the variable costs associated with servicing each student order by 4% a year. Profitability by the end of year. Sales Forecast. Sales Forecast 2013 2014 2015 Sales Walk-in customers (students) 83,056 243,778 343,540 New Old customers 76,994 976,543 1,234,654 Total Sales 360,050 1,720,321 2,078,194 Direct Cost of Sales 2001 2002 2003 Walk-in customers 111,664 453,705 514,559 New Old customers 79,647 439,444 555,594 Subtotal Direct Cost of Sales 191,311 893,149 1,070,154 Expense Forecast Marketing expenses are to be budgeted so they ramp up quarterly. These intervals are chosen because they are the common intervals that students who are getting several types of courses in same school. Controls. The purpose of the marketing plan is to serve as a guide to the organization. The following areas will be monitored to gauge performance: Revenue: monthly and annual. Expenses: monthly and annual. Repeat business. Students’ satisfaction. Contingency Planning Difficulties and risks: Problems generating visibility. Difficulty developing sufficient talent. An entry into the education market from an already established, larger schools like City and Grammar School. Worst case risks include: Determining that the business cannot support itself. Having to lab equipment to cover liabilities. Competition.

Topics as Photographs :: Writing

â€Å"Writers are like photographers,† Donald Murray reminds us.   Ã‚  Ã‚  Ã‚  Ã‚  The photographer doesn’t snap a picture while scanning an   Ã‚  Ã‚  Ã‚  Ã‚  entire scene. Instead he selects a single focus (239-240).   Ã‚  Ã‚  Ã‚  Ã‚  This analogy was exceptionally powerful to me. The idea of looking through a camera lens out at an event or a topic just has wonderful possibilities. You could do a panoramic photo, including the wide picture, seeing how many pieces fit together. On the other hand, you could use the high-powered zoom lens to get up close and magnify a single element of the photo. Even the photographer’s decision to use black and white or color film to make a particular statement can translate into a writer’s decision to use sparse exposition or flowery prose to create a desired effect. A question that occurs to me that I might ask my students is this: â€Å"If your topic was a photograph, what would it look like?† Would it have lots of characters in it, or just one? Is the physical setting the most important element, or rather the expression on the subject’s face? And on and on.   Ã‚  Ã‚  Ã‚  Ã‚  Maybe this speaks to me because I am the yearbook editor, and one of the biggest jobs of the publications staff is to find the right picture to tell the story. From an entire role of film, we might get just one or two usable photos; or none. Or we might have so many to choose from that we have to select the best angle and/or composition. Those words, â€Å"angle† and â€Å"composition† are writing words as well as visual arts terms. Out of a notebook full of drafts, I might find the same dilemmas -- not enough or too much usable raw material for a piece of writing.

Hauroun and the Sea of Stories Compared to Lord of the Rings

Hauroon and lord of rings Frodo Baggins and Haroun Khalifa are both heroes, both from different stories but have a very similar journey. Frodo Baggins from J. R. R Tolkien’s Lord of the Rings is a hobbit of middle earth who keeps to himself and likes to be alone, he goes on an adventure that changes his life. Haroun Khalifa from Salman Rushdie’s Haroun and the sea of stories is a 10 year old boy living with his father in an imaginary sad city. Both characters go on a journey that changes there life forever, the characters quests have many similar stages to the journey.Both begin there quest with a call to adventure, neither characters are expecting it but both seem eager to go. Both characters battle between good and evil and both characters become masters of two worlds, and achieve apotheosis or god like status and then have the freedom to live. Both heroes are called to the adventure in many different ways, Frodo Baggins is called to adventure during his uncles 111th birthday party when his uncle Bilbo disappears. Bilbo left a gold ring for Frodo so Frodo speaks to the wizard Gandalf who says to keep it safe and not to put it on.Years later the wise wizard Gandalf returns to tell Frodo the ring is extremely dangerous and was forged by the dark lord, Sauron and must be destroyed, that is when his journey began and Frodo begins his journey heading towards Rivendell to talk to the elves about how to destroy it. Haroun is called to his journey when he returns home one day to find out his mother has run away with the upstairs neighbor who has always been critical towards Rashid Khalifas story telling which effects Haroun greatly.Haroun argues with his father about the usefulness of stories and why they are important, this crushes Rashid. Haroun struggles with school due to his mothers absence so his father takes him on a story telling trip for some fancy politics, they travel to the Valley of G and when Rashid goes up to tell a story and nothing come s out, this is Haroun's call to adventure, to help his father. Good VS evil. Thats what fairy-tails and stories revolve around, both Frodo's and Haroun's adventure revolves around it.In Lord of the Rings the evil that Frodo is fighting is the darkness of the ring and the evil that dwells within Mordor. Saruman, the evil wizard tries to make Frodo change from good to evil but did not succeed. In Haroun's story the evil that he fights is someone named Khattam-Shud, Khattam-Shud is polluting or poisoning the stories so they can not be told. Rashid and Haroun travel to the Land of Gup to try and figure out what is going on. They get there and the entire land is preparing for war, the guppies Vs the Chupwalas.The war ends with the victory of the Guppies and they reward Haroun with granting his wish that his father can tell stories again. At the end of each story the heroes reach the stage of apotheosis, Frodo reaches apotheosis when he destroys the ring by throwing it in the lava, all th e evil goes away and the good takes over. Frodo is the master of two worlds the world of the non existent Mordor and the Shire, he is looked at as a king and everyone will forever be grateful for his victory over darkness.Haroun reaches apotheosis after the war ends, he is overwhelmed with joy that his father can tell stories, Haroun returns to the sad city with his father to find that the city is no longer sad, the once forgotten city name has been remembered and when Haroun returns home he finds the last person to be there waiting for him, his mother. Haroun's story ends happily ever after as does Frodo's. Both of the heroes were from a classic fairytale , the stories had a call to adventure, both very different calls to adventure but they both fulfill there goals and reach apotheosis, i guess you can say Haroun and Frodo both lived happily ever after. Hauroun and the Sea of Stories Compared to Lord of the Rings Hauroon and lord of rings Frodo Baggins and Haroun Khalifa are both heroes, both from different stories but have a very similar journey. Frodo Baggins from J. R. R Tolkien’s Lord of the Rings is a hobbit of middle earth who keeps to himself and likes to be alone, he goes on an adventure that changes his life. Haroun Khalifa from Salman Rushdie’s Haroun and the sea of stories is a 10 year old boy living with his father in an imaginary sad city. Both characters go on a journey that changes there life forever, the characters quests have many similar stages to the journey.Both begin there quest with a call to adventure, neither characters are expecting it but both seem eager to go. Both characters battle between good and evil and both characters become masters of two worlds, and achieve apotheosis or god like status and then have the freedom to live. Both heroes are called to the adventure in many different ways, Frodo Baggins is called to adventure during his uncles 111th birthday party when his uncle Bilbo disappears. Bilbo left a gold ring for Frodo so Frodo speaks to the wizard Gandalf who says to keep it safe and not to put it on.Years later the wise wizard Gandalf returns to tell Frodo the ring is extremely dangerous and was forged by the dark lord, Sauron and must be destroyed, that is when his journey began and Frodo begins his journey heading towards Rivendell to talk to the elves about how to destroy it. Haroun is called to his journey when he returns home one day to find out his mother has run away with the upstairs neighbor who has always been critical towards Rashid Khalifas story telling which effects Haroun greatly.Haroun argues with his father about the usefulness of stories and why they are important, this crushes Rashid. Haroun struggles with school due to his mothers absence so his father takes him on a story telling trip for some fancy politics, they travel to the Valley of G and when Rashid goes up to tell a story and nothing come s out, this is Haroun's call to adventure, to help his father. Good VS evil. Thats what fairy-tails and stories revolve around, both Frodo's and Haroun's adventure revolves around it.In Lord of the Rings the evil that Frodo is fighting is the darkness of the ring and the evil that dwells within Mordor. Saruman, the evil wizard tries to make Frodo change from good to evil but did not succeed. In Haroun's story the evil that he fights is someone named Khattam-Shud, Khattam-Shud is polluting or poisoning the stories so they can not be told. Rashid and Haroun travel to the Land of Gup to try and figure out what is going on. They get there and the entire land is preparing for war, the guppies Vs the Chupwalas.The war ends with the victory of the Guppies and they reward Haroun with granting his wish that his father can tell stories again. At the end of each story the heroes reach the stage of apotheosis, Frodo reaches apotheosis when he destroys the ring by throwing it in the lava, all th e evil goes away and the good takes over. Frodo is the master of two worlds the world of the non existent Mordor and the Shire, he is looked at as a king and everyone will forever be grateful for his victory over darkness.Haroun reaches apotheosis after the war ends, he is overwhelmed with joy that his father can tell stories, Haroun returns to the sad city with his father to find that the city is no longer sad, the once forgotten city name has been remembered and when Haroun returns home he finds the last person to be there waiting for him, his mother. Haroun's story ends happily ever after as does Frodo's. Both of the heroes were from a classic fairytale , the stories had a call to adventure, both very different calls to adventure but they both fulfill there goals and reach apotheosis, i guess you can say Haroun and Frodo both lived happily ever after.